When “New” Doesn’t Mean Innovation
Leveraging innovation for growth only works if it is understood correctly.
Tag: DataEnrichment
The case for collaborative data enrichment in a fast-moving market
Collab-Coding provides the autonomy businesses need to continuously adapt. It gives organisations the ability to stay ahead of their own market realities, so teams can capture those changes quickly and feed them directly into strategic and tactical decision making.
Turning seasonal noise into insights with data enrichment
Good data enrichment is more than a best mapping exercise. It requires governance, strategy alignment, and domain expertise.
How Redslim helps CPG companies win at the shelf (physical and digital)
By reka.toth
For most consumer-packaged goods (CPG) companies, visibility, placement, and product performance – both on the physical and on the digital shelves – are probably the strongest predictors of how they compare to the competition. Yet, many of them struggle to cut through the noise of competing products, shifting consumer preferences, and fragmented retail ecosystems. The key to winning at the shelf lies in data.
Top trends in Data Harmonization to watch in 2026
As we look ahead, future trends in data harmonization are reshaping how leading consumer packaged goods (CPG) and consumer health care (CHC) companies manage their data. It’s no longer enough to align basic attributes like product category or brand name. The new trend is all about sophistication, scalability, and intelligence.
Retail media’s turning point: Why data harmonization is now the commercial backbone of measurement
Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer
Redslim acquires CatMan Solution to create a global data powerhouse
Redslim, a specialist in end-to-end data management, today announced the strategic acquisition of CatMan Solution, known for deep retailer data harmonization and visualization, to form a combined powerhouse in data management and analytics.
Redslim strengthens its technology backbone through partnership with Databricks
This collaboration between Redslim and Databricks allows Redslim to reinforce its solutions with proven technology, establishing a resilient and future-ready foundation across its services.