Identifying new segments with SMART coding

Our client, a leading player in the personal care industry, wanted to keep up with the product innovation trend, where new pocket-sized products were gaining popularity among consumers. They needed a solution that could identify and track these new products in their data, which were not consistently labeled or described by retailers or agencies.

They partnered with Redslim to leverage our SMART coding that uses algorithms and queries to identify the specific products, scanning data from various sources at the lowest granular level. SMART coding used a rule-based approach that eliminates human errors, leverages both origin and consolidated characteristics, takes the intricacy of periodicity and sensitive KPIs into account.

Applying the SMART coding, our client was able to identify the pocket-sized product based on a combination of factors, such as brand, pack size, launch date, and more. The new information was then integrated into the client’s existing front-end tool to analyze the performance of the new segment.

As a result, the client was able to gain new insights into the product category and its evolution. They were also able to monitor the growth and potential of the pocket-sized product and adjust their strategies accordingly.