Measuring online brand presence with consolidated data

Our client, a leading player in the consumer goods industry, wanted to measure and improve their online brand image, where they faced fierce competition from other brands. They had access to data from seven different agencies, each providing specific metrics and KPIs related to their social media presence, influence, engagement, and video views. However, they struggled to consolidate and harmonize this data into a comprehensive view of their online performance and ROI.

They partnered with Redslim to enrich and integrate data from various sources and make it available through a single platform. Redslim also provided the client with harmonized data that allowed them to compare performance across different media platforms and metrics. Online media data were combined with sales data to create a comprehensive picture of the brand’s sales performance.

As a result, the client gained new insights into their online presence and its impact on sales. The reports demonstrated the value of online media on both online and offline sales across markets.