Data and governance: The key to strategic pricing control

Price no longer lives in spreadsheets—it exists everywhere your customer does. This shift has redefined how pricing works, and more importantly, how it must be managed.

In today’s world, shoppers check prices across retailers and platforms in real time. Promotions go viral, marketplaces move fast, and a single out-of-sync discount can spark channel conflict, erode brand equity, or trigger a race to the bottom. Yet many brands still manage pricing with a patchwork of tools, less flexible governance models, and limited visibility across digital channels.

To stay competitive — and protect value — companies need to rethink pricing as a connected, strategic capability. This means building visibility into how your products are priced, promoted, and perceived across every channel. Omnichannel price architecture and governance is no longer a nice-to-have — it’s your front line in the fight for margin, market share, and consumer trust. Getting it right makes a real difference—here’s a snapshot of the measurable impact.

• Margin Uplift of 7–10%

Companies that implement advanced omnichannel pricing frameworks can experience margin improvements of 7–10% across their product portfolios. This is achieved by harmonizing pricing across channels and reducing unplanned discounting, leading to better price execution.

• 15–20% Reduction in Price Erosion

Integrated pricing governance helps reduce inconsistent pricing and unplanned discounting by 15–20%, directly contributing to healthier profit margins and a more sustainable pricing strategy.

• 5–8% Net Profitability Increase

Companies with advanced pricing optimization—a key component of omnichannel pricing governance—can register a 5–8% increase in net profitability. This is driven by improved price discipline and more consistent execution across channels.

• Avoid Channel Conflict: Prevent in-store vs. online price wars

Channel conflict weakens relationships with key retail partners, erodes margins, and confuses customers. When pricing isn’t aligned across physical and digital channels, brands risk creating internal competition—essentially fighting against themselves. Strategically managing pricing cohesion ensures a healthy partner ecosystem and stable go-to-market execution across all touchpoints.

• Maximize Promo ROI: Eliminate redundant or conflicting campaigns

Without strategic oversight, promotions are often poorly coordinated across channels, leading to cannibalization, wasted spend, and muddled insights. A structured pricing and promotion architecture is critical for profitability in low-margin environments.

• Protect Brand Equity: Maintain price perception and trust

Inconsistent pricing erodes trust, trains consumers to wait for discounts, and undermines premium positioning. In a fragmented omnichannel environment, protecting consistent value perception is critical to maintaining loyalty, enabling premium pricing, and defending market share. Pricing governance helps ensure the brand experience is cohesive regardless of where consumers shop.

Before any company can achieve effective omnichannel pricing governance and architecture, it must first confront the foundational challenge: integrating data from a wide range of online and offline sales channels. Without clean, consistent, and accessible data, companies are essentially navigating blind, unable to enforce pricing rules, measure performance, or optimize their commercial strategies.

However, building that unified data layer is often where many organizations stumble.

The Reality: Fragmentation and Friction

Data across the omnichannel ecosystem is often:

• Highly fragmented, coming from numerous retailers, platforms, and POS systems
• Non-standardized, with differing formats, taxonomies, and granularity
• Difficult to access, due to vendor limitations, API restrictions, or lack of real-time integration capabilities

Even when companies recognize the strategic importance of data integration, they frequently underestimate the effort required. This leads to costly outcomes:

• Resources wasted on partial or incompatible solutions
• Tools developed in silos that don’t scale or interoperate
• ️Business users stuck in manual workarounds or low-visibility reporting

Effective omnichannel pricing governance relies on a strong data infrastructure to support it. To overcome the foundational challenges of data fragmentation, non-standardization, and inaccessibility, company will need reliable and scalable solutions that supports better decision-making  

• Delivering holistic, connected views of online and offline pricing and promotional data.

• Accelerating implementation timelines to quickly operationalize pricing governance solutions. 

• Ensuring data integrity and trust, through quality assurance processes and dedicated tools that validate and monitor data consistency across channels. 

• Providing a unified, cohesive reporting experience, integrating pricing data into existing reporting environments for seamless, reliable, and scalable data consumption. 

At Redslim, we tackle the common challenges caused by data fragmentation across channels, including those related to the omnichannel landscape. Our data harmonization and integration solutions not only bring clarity to omnichannel pricing strategies but also lay a sustainable data foundation to support high-impact initiatives moving forward.