By reka.toth
For most consumer-packaged goods (CPG) companies, visibility, placement, and product performance – both on the physical and on the digital shelves – are probably the strongest predictors of how they compare to the competition. Yet, many of them struggle to cut through the noise of competing products, shifting consumer preferences, and fragmented retail ecosystems. The key to winning at the shelf lies in data.
As we look ahead, future trends in data harmonization are reshaping how leading consumer packaged goods (CPG) and consumer health care (CHC) companies manage their data. It’s no longer enough to align basic attributes like product category or brand name. The new trend is all about sophistication, scalability, and intelligence.
Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer
Redslim and HMR have announced a strategic partnership. This collaboration will bring healthcare knowledge to life, empowering healthcare and pharmaceutical companies with actionable insights and informed decision-making.
To stay competitive — and protect value — companies need to rethink pricing as a connected, strategic capability.
Redslim and Stackline have announced a strategic partnership. This collaboration provides global CPG and CHC brands with a high-fidelity, 360-degree view of category performance—equipping them to make smarter, faster decisions in an increasingly competitive marketplace.