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Top trends in Data Harmonization to watch in 2026

By mengshan.chen

As we look ahead, future trends in data harmonization are reshaping how leading consumer packaged goods (CPG) and consumer health care (CHC) companies manage their data. It’s no longer enough to align basic attributes like product category or brand name. The new trend is all about sophistication, scalability, and intelligence.

Retail media’s turning point: Why data harmonization is now the commercial backbone of measurement

By mengshan.chen

Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer