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Tag: RetailMedia

Your offline retail media shouldn’t be running on faith

By reka.toth

Offline retail media is powerful, but without integrating online and offline behaviour, you can’t see the whole picture. In our recent webinar Tanya Sarakinis and Nils Thott shared their insights on the changing retail media landscape with a particular focus on offline retail media measurement.

Retail media’s turning point: Why data harmonization is now the commercial backbone of measurement

By mengshan.chen

Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer