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Top trends in Data Harmonization to watch in 2026

By mengshan.chen

As we look ahead, future trends in data harmonization are reshaping how leading consumer packaged goods (CPG) and consumer health care (CHC) companies manage their data. It’s no longer enough to align basic attributes like product category or brand name. The new trend is all about sophistication, scalability, and intelligence.

Retail media’s turning point: Why data harmonization is now the commercial backbone of measurement

By mengshan.chen

Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer

From data overload to actionable insights: How to bridge the gap?

By reka.toth

Analytics teams find themselves at a paradoxical crossroads. They’ve got more data than ever but still struggle to find actionable insights and convert raw data into strategic decisions. Because AI is rapidly changing the industry and business demands are shifting, leaders are questioning the way research teams operate and what they deliver.

Navigating the Future of Retail

By reka.toth

This year’s Groceryshop and Connected Commerce Summit brought together retailers, brands and eCommerce leaders to discuss the latest trends shaping the future of consumer shopping. Here are five significant trends in retail that we observed—and what they mean for companies in the industry.

Make the complex simple

By mengshan.chen

Nils Thott speaks with DLF about transforming retailer-near data into actionable insights for FMCG suppliers and grocery players across the Nordic region, emphasizing ease of use, data harmonization, AI readiness, and collaboration with industry partners like DLF to enhance decision-making and operational impact at store and category levels.

What is Data Harmonization

By reka.toth

In the consumer-packaged goods (CPG) and healthcare industry, data is more important than ever. It helps you understand what’s selling, where there are market gaps and which channels are the most effective to sell your products.