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Tag: #data

Your offline retail media shouldn’t be running on faith

By reka.toth

Offline retail media is powerful, but without integrating online and offline behaviour, you can’t see the whole picture. In our recent webinar Tanya Sarakinis and Nils Thott shared their insights on the changing retail media landscape with a particular focus on offline retail media measurement.

Redslim expands its global footprint into Latin America

By mengshan.chen

Redslim, a specialist in end-to-end data management solutions, today announced its expansion into the Latin America (LATAM) region, marking the next step in its growth strategy to support multinational brands and retailers across every major market. Following its recent expansion into APAC, this move reinforces Redslim’s momentum in building a truly global presence.

Data management challenges that most brands face and how to overcome them

By reka.toth

Data has become one of the most critical strategic assets for brands and retailers. But with the growing complexity of data management, they’re still struggling to leverage the data effectively. Learn more about the most common data management challenges that most brands are facing and get practical strategies for overcoming them.

Omnichannel execution depends on a unified data foundation

By reka.toth

Omnichannel performance depends on more than having more data. It requires data harmonization that unifies retail, ecommerce, marketplace, and media signals into one coherent view. When organizations align their fragmented datasets into a harmonized decision layer, they unlock faster insights, stronger execution, and a scalable foundation for true omnichannel growth.

6 ways to check whether your CPG data is good enough

By reka.toth

In a highly competitive environment like the Consumer-Packaged Goods (CPG) industry, the quality of the data that brands have to work with can make or break the performance of the business. Poor quality data leads to faulty analysis and inaccurate decisions that might cost companies millions in lost revenue.

How Redslim helps CPG companies win at the shelf (physical and digital)

By reka.toth

For most consumer-packaged goods (CPG) companies, visibility, placement, and product performance – both on the physical and on the digital shelves – are probably the strongest predictors of how they compare to the competition. Yet, many of them struggle to cut through the noise of competing products, shifting consumer preferences, and fragmented retail ecosystems. The key to winning at the shelf lies in data.