By reka.toth
Data has become one of the most critical strategic assets for brands and retailers. But with the growing complexity of data management, they’re still struggling to leverage the data effectively. Learn more about the most common data management challenges that most brands are facing and get practical strategies for overcoming them.
Good data enrichment is more than a best mapping exercise. It requires governance, strategy alignment, and domain expertise.
By reka.toth
Omnichannel performance depends on more than having more data. It requires data harmonization that unifies retail, ecommerce, marketplace, and media signals into one coherent view. When organizations align their fragmented datasets into a harmonized decision layer, they unlock faster insights, stronger execution, and a scalable foundation for true omnichannel growth.
Redslim, a specialist in end-to-end data management solutions and an Astorg portfolio company, today announced its expansion into the Asia-Pacific region and the appointment of Kyriakos Zannikos as Regional Director, APAC.
By reka.toth
In a highly competitive environment like the Consumer-Packaged Goods (CPG) industry, the quality of the data that brands have to work with can make or break the performance of the business. Poor quality data leads to faulty analysis and inaccurate decisions that might cost companies millions in lost revenue.
By reka.toth
For most consumer-packaged goods (CPG) companies, visibility, placement, and product performance – both on the physical and on the digital shelves – are probably the strongest predictors of how they compare to the competition. Yet, many of them struggle to cut through the noise of competing products, shifting consumer preferences, and fragmented retail ecosystems. The key to winning at the shelf lies in data.
Build AI you can trust: AI success starts with solid data foundations you can trust.
As we look ahead, future trends in data harmonization are reshaping how leading consumer packaged goods (CPG) and consumer health care (CHC) companies manage their data. It’s no longer enough to align basic attributes like product category or brand name. The new trend is all about sophistication, scalability, and intelligence.
Retail media has become one of the most influential channels in global advertising, with brands now investing over $150 billion annually. For CPG and Consumer Healthcare manufacturers, retail media is no longer a nice-to-have optional budget line; it has become a strategic lever, influencing portfolio visibility, price negotiations, and even SKU survival on retailer
By reka.toth
Analytics teams find themselves at a paradoxical crossroads. They’ve got more data than ever but still struggle to find actionable insights and convert raw data into strategic decisions. Because AI is rapidly changing the industry and business demands are shifting, leaders are questioning the way research teams operate and what they deliver.